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Professor Mun Kin Chok Discusses ‘The Application of Yijing (I Ching) in Leadership’



To celebrate the launch of the new Executive Education Centre of the CUHK Business School, located in the CUHK Shenzhen Research Institute, Professor Mun Kin Chok gave a talk on ‘The Application of Yijing (I Ching) in Leadership’ to fellow alumni and friends on 14 January 2012.

A distinguished scholar in the field of marketing, Professor Mun is currently Emeritus Professor of Marketing of the CUHK. During his 31 years with the CUHK, Professor Mun has assumed important administrative posts and made remarkable contributions to the overall development of the university. Among these achievements, he has contributed significantly to the application of classic Chinese philosophy, particularly Yijing (I Ching), in modern management.


The talk attracted a wide-ranging audience comprising Professor Mun’s former students and colleagues as well as his long-time friends and ‘fans’ from diverse professional backgrounds. Throughout the 90-minute event, the charismatic Professor Mun impressed everyone with his broad knowledge that blends traditional Chinese wisdom with a deep understanding of modern management theories and practices.

The Executive Education Centre is an ideal venue for training senior executives. Since opening in November 2011, the Executive Education Centre has been the primary venue for the EMBA (Chinese) Program, and students have been very pleased with its state-of-the-art facilities.  

To watch the videos of the talk and event highlight, please visit here


Prof. Mun Kin Chok presents his inspiring talk



Lecture Theatre in the CUHK Shenzhen Research Institute


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