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The DROP Program Showcases Social x Business Inspirational Workshop Series


Following the principles of its social contribution pillar, the EMBA Alumni Association launched a new program called “DROP” in 2018. Its aim is to inspire more businesses to ‘drop’ old practices and mindsets to bring about more sustainable gains for businesses and the community.
The past several months saw the EMBA Alumni Association partner with social enterprises and businesses to hold three cross-sector workshops. These featured distinguished speakers who shared their experience of doing business and demonstrated how they achieved a remarkable synergy. These were: 

• Cathay Pacific x Rooftop Republic: creating sustainable economic success with a social impact
• General Mills x iBakery:  driving economic value alongside creating social value
• HKT (Tap & Go) x Heycoins: changing the usual way of doing business and co-creating shared value

Over 100 participants attended the three inspirational workshops. Hopefully, they will act as a DROP in their own working environments and extend the valuable message of “creating shared value (CSV)” to the people around them. 

There are more social contribution activities to come. Please stay tuned for news from CUHK EMBA Alumni Association. 

Speakers Ms. Lily Au (1st row, far left), Former Managing Director (North & South East Asia Region) of General Mills, and Ms. Florence Chan (1st row, 2nd from left), Assistant Superintendent of Tung Wah Group of Hospitals Jockey Club Rehabilitation Complex, pose for a happy photo with the workshop attendees

Guest speaker Mr. Andrew Tsui (centre, 1st from left, in glasses) is a 2013 EMBA graduate and the Founder of Rooftop Republic

Mr. Ivan Tong (far right), President of the EMBA Alumni Association, presents souvenirs to the three guest speakers (from left): Ms. Monita Leung, Chief Executive of HKT Payment Ltd; and Mr. Adam Lau and Mr. Eddie Rong, Co-founders of award-winning social enterprise, Heycoins