Social ROI 101 for Senior Business Executives

Oct 24, 2018

(中文

It’s no-brainer for businesses to evaluate ROI in order to judge their effectiveness. Yet, how many executives know how to quantify and measure their CSR and CSV efforts?

In August, the EMBA Alumni Association held its capstone programme of the year: a 5-day Social Hacker Training Workshop. Open to EMBA alumni, students and special guests, the programme provided essential knowledge on mobilising the commercial sectors with the aim of co-creating social value. Co-organised by Fullness Social Enterprises Society (FSES), the debut workshop on 22 August, “How to Assess Social Impact”, was met by a curious, enthusiastic audience.

Over 60 business executives attended the session, which was delivered by Dr. Kee Chi Hing, J.P., Chairman of FSES and Adjunct Professor of Baptist University. Dr. Kee introduced concepts and theories with practical examples and exercises. He demonstrated calculations for measuring various types of social impact, for projects ranging from a Tin Shui Wai community development to the integration of new immigrants. Such methodologies can effectively broaden the mindset of corporates, inspiring them to begin measuring returns on CSR and CSV initiatives.

Dr. Kee’s teachings were followed by a live demonstration by Ms. Eva Wong, co-founder of Wedo Global, a social enterprise providing multicultural experience and training for schools and corporates. Ms. Wong showed how her organisation’s projects are using the FSES model to derive SROI, an interesting and practical application that many EMBA alumni appreciated.

The 2-hour event closed with an interactive question-and-answer session, and palpable anticipation for the next workshop in late October.

 


Dr. Kee Chi Hing, J.P., Chairman of Fullness Social Enterprises Society and Adjunct Professor of Baptist University

 


Ms. Eva Wong, co-founder of Wedo Global

 


Posing in the lecture theatre are (front row) Mr. Ivan Pong (4th from right), President of the EMBA Alumni Association; Dr. Kee Chi Hing, J.P. (3rd from right), Chairman of Fullness Social Enterprises Society and Adjunct Professor of Baptist University; and Ms. Eva Wong (far right), co-founder of Wedo Global
 


An interesting group photo featuring speakers, EMBA Alumni Association executive committee members and alumni

 

為資深企業高管而設的「社會投資回報率101」工作坊
 

對企業來說,要評估投資回報率以判斷投資成效可謂毫無難度。然而,有多少企業高管知道如何量化和衡量他們在企業社會責任(CSR)和創造共享價值(CSV)方面的努力呢?

在8月份,中大商學院行政人員工商管理碩士(EMBA)校友會舉辦其年度亮點活動 —— 為期五天的「社會駭客培訓工作坊」,讓EMBA校友、同學和嘉賓參加,為他們提供連繫各行業的必備知識,以求共創社會價值。活動與「豐盛社企學會」聯合主辦,首個工作坊「如何評估社會影響力」已於8月22日舉行,吸引了一群對主題深感興趣的參加者。

超過60位企業高管蒞臨參與,「豐盛社企學會」會長兼香港浸會大學客席副教授紀治興博士太平紳士發表講話。紀博士援引實際例子和應用個案,介紹相關的概念與理論,示範量度各種社會影響力的計算方法,當中涉及天水圍社區發展、新移民融合等不同項目。這些方法能有效拓寬企業的思維模式,激勵他們着手衡量在CSR和CSV舉措方面的回報。

繼紀博士的指導後,大會請來「愛同行」聯合創始人黃靜虹女士現身說法,那是一家專為學校和企業提供多元文化體驗和培訓的社會企業。黃女士展示其機構項目如何運用「豐盛社企學會」的模式來衍生出社會投資回報率,這個既有趣又實用的應用例子令許多EMBA校友大表欣賞。

兩小時的活動在互動問答環節後圓滿結束,讓人對十月下旬舉行的下一個工作坊熱切期待。

 


「豐盛社企學會」豐盛社企學會會長兼香港浸會大學客席副教授紀治興博士太平紳士

 


「愛同行」聯合創始人黃靜虹女士

 


大家在演講廳前合照,當中包括(前排)EMBA校友會會長龐棣勛先生(右四)、「豐盛社企學會」會長兼香港浸會大學客席副教授紀治興博士太平紳士(右三),以及「愛同行」聯合創始人黃靜虹女士(最右)

 


講者、EMBA校友會幹事會委員和校友來一幅有趣合照

 


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