CUHK EMBA Info Session & Master Class on “Stay Ahead of Your Competition: Treat Data as Your 2nd Business Language”


Today’s leading companies, no matter tech giants or industry incumbents, are competing with data. What does it mean to you? Data is not about technology or even data science. It is about customers or to be exact customer centricity. How can we innovate new products, services and business models that can win the hearts of our customers? Data is the secret sauce. It’s not just about if you have great data scientists but also if you have a strong data culture with data-savvy employees.

Airbnb’s market capitalisation is over US$100 billion which is higher that of the world-leading hotel chains (including Marriott, Hilton, Intercontinental and Hyatt) combined. How did they make it? The answer is data. Airbnb is committed to democratising data literacy to every single employee of the company. They have built a strong data culture and are using data at all levels of business. Their belief is that data is the voice of their customer. If everyone cares about customers, everyone needs to speak data.

In this sample class, Professor Charm will share with the participants on how a company can leverage data to win customers, create new business models and monetise data asset. Apart from communicating with English and Chinese, today’s leading enterprises have empowered every one of their employees to speak data. It means every employee can communicate, argue and win with data in every day’s meeting with their customers, colleagues and partners. That is called Data Literacy. Professor Charm will demonstrate what Data Literacy is and explore with the participants the journey of Data Literacy Empowerment Programme.

About the Master Class Speaker
Prof. Toa Charm has over 30 years of experience in the innovation and technology industry. He held senior management positions in leading multinational, Hong Kong and mainland enterprises including Cyberport, HSBC, IBM, Oracle, Kingdee and Jardine Pacific. Prof. Charm’s expertise is in big data & AI, fintech, digital transformation, corporate innovation, intrapreneurship, and start-up incubation and acceleration.

Currently, Prof. Charm is the Associate Director of EMBA Programme and an associate professor of practice in management at CUHK Business School. He teaches EMBA, Chinese EMBA and MBA courses on digital transformation, corporate innovation, entrepreneurship, AI, FinTech and emerging technology subjects.

About the Alumni Sharing Speakers
Ms. Rendy Ng (EMBA 2016) is a lawyer qualified in Hong Kong SAR in 2009. She was previously trained in the London and Hong Kong offices of Baker McKenzie and acted as Assistant Solicitor in its Commercial and Securities Department. Rendy accumulates over 10 years of luxury retail legal-commercial expertise from her in-house counsel and gemmologist role at Bee’s Diamonds and as project manager at Cartier – Asia. She has extensive experience handling a wide variety of commercial legal issues for clients in the diamond and jewellery, auctions and commodity investment industries. She provides legal advice, negotiate and prepare agreements for high net worth individuals, galleries and private equity funds. Her range of service include general commercial advisory, sale and purchase, intellectual properties, and commercial litigation. Rendy also handles matrimonial and healthcare related matters such as privacy, professional indemnity, public inquiries and inquests.

Mr. Chris So (EMBA 2022) is Head of Business Development of Amazon Web Services (AWS) Hong Kong, responsible for overall strategic planning, business development and operations in Hong Kong and Macau. Mr. So was one of the earliest employees to join AWS Hong Kong. Since taking this role in 2013, he has led the team to continuously increase investment in Hong Kong and establish cloud business from the ground up, including launching AWS Asia Pacific (Hong Kong) Region in 2019. Under Mr So’s leadership, AWS has set up a strong presence in Hong Kong and Macau, and has been collaborating with large enterprises, SMEs, public organisations and startups to help both global and local customers succeed in digital transformation and global expansion.

Bringing with him over 18 years of experience in the technology industry, Mr. So held regional managerial and advisory roles in a number of technology companies prior to joining AWS. Mr. So also voluntarily serves on a number of committees in relation to technology development including the Information Systems Departmental Advisory Committee (ISDAC) at the City University of Hong Kong, and the Corporate Innovation Index (CII) Committee at the Chinese University of Hong Kong.

Master Class Outline

  • Analyzing the New Competitive Landscape in the Digital Economy
  • Winning the Heart of Customers with Data
  • Exploring Data-driven Business Models and Ways to Monetize Data
  • Understanding Data Literacy: Speak, Think and Act with Data
  • Data Literacy Empowerment Programme – Upskilling Everyone on Data Literacy

In this session, you will:

  • Learn about CUHK EMBA programme highlights.
  • Get a taste of EMBA programme through the master class.
  • Hear from our alumni about their unique EMBA experiences, career advancement and personal growth through EMBA study.
  • Meet the admissions staff and receive personalised advice on your EMBA candidacy