Alumni Industry Series | Turning a pet dog into a viral IP: Desmond Wong [EMBA (Chinese) 2012] decodes the emotional economy
![CUHK Business School Alumni, Desmond Wong [EMBA (Xi’an) 2012], viral IP , 中大商學院校友, 黃志明［EMBA（西安）2012］, 人氣IP, 中大商学院校友, 黄志明［EMBA（西安）2012］, 人气IP](http://alumni.bschool.cuhk.edu.hk/wp-content/uploads/EN_Desmond-Wong.png)
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Highlights
![CUHK Business School Alumni, Desmond Wong [EMBA (Xi’an) 2012], viral IP , 中大商學院校友, 黃志明［EMBA（西安）2012］, 人氣IP, 中大商学院校友, 黄志明［EMBA（西安）2012］, 人气IP](https://alumni.bschool.cuhk.edu.hk/wp-content/uploads/EN_Desmond-Wong.png)
