![CUHK Business School Alumni, Desmond Wong [EMBA (Xi’an) 2012], viral IP , 中大商學院校友, 黃志明［EMBA（西安）2012］, 人氣IP, 中大商学院校友, 黄志明［EMBA（西安）2012］, 人气IP](https://alumni.bschool.cuhk.edu.hk/wp-content/uploads/EN_Desmond-Wong.png)
CUHK Business School Beijing Alumni Event: Sports Experience & Industry Dialogue
![CUHK Business School Alumni, Desmond Wong [EMBA (Xi’an) 2012], viral IP , 中大商學院校友, 黃志明［EMBA（西安）2012］, 人氣IP, 中大商学院校友, 黄志明［EMBA（西安）2012］, 人气IP](http://alumni.bschool.cuhk.edu.hk/wp-content/uploads/Website-BJ-Pickleball-en-scaled.jpg)
Alumni Industry Series | Turning a pet dog into a viral IP: Desmond Wong [EMBA (Chinese) 2012] decodes the emotional economy
![CUHK Business School Alumni, Desmond Wong [EMBA (Xi’an) 2012], viral IP , 中大商學院校友, 黃志明［EMBA（西安）2012］, 人氣IP, 中大商学院校友, 黄志明［EMBA（西安）2012］, 人气IP](http://alumni.bschool.cuhk.edu.hk/wp-content/uploads/EN_Desmond-Wong.png)
Alumni 101 | Need a transcript, certifying letter, or replacement certificate? Apply in 2 minutes!
Calling all overseas alumni! Join the CUHK Business School overseas alumni WhatsApp group!
Highlights
