Global Alumni Ambassador (GAA) Programme Guidelines

Global Alumni Ambassador Programme

- Forging connections worldwide and emerging stronger than ever


Programme mission

CUHK Business School is privileged to have alumni all over the world who are passionate about staying connected and supporting the Business School’s development.

The Global Alumni Ambassador (GAA) Programme is supported by enthusiastic and devoted alumni based outside Hong Kong who can serve as a bridge to help:

  • CONNECT global alumni to our alumni network and CUHK Business School 
  • ADVOCATE on our behalf to prospective students and the public 
  • PROMOTE our global presence, development efforts and engagement activities to alumni


Your role

You will play a key role in achieving this mission. 


  • Bridge the alumni network to CUHK Business School
  • Build a connected alumni network in your locality
  • Welcome and support alumni, exchange students and staff who are new to your locality


  • Help the public understand the vision of the Business School 
  • Reflect the strength of the Business School with your impressive credentials and testimonials


  • Be the face of the Business School in your locality
  • Leverage social media to promote the Business School and its activities
  • Support the Business School’s admissions by sharing your own experiences and referral, and helping to build awareness


What you will do

These are some of the activities you can expect to take on during your two-year tenure. 

Networking (social distancing measures allowing):

  • Having coffee meet-ups with alumni
  • Organising local get-togethers to help local alumni connect
  • Attending events held by the Alumni and Corporate Affairs Office (including GAA online inauguration ceremony) 
  • Welcoming visitors and exchange students from CUHK Business School and being the local point of contact 
  • Starting a local instant messaging group and staying accessible to alumni in your locality

News & Updates

  • Promoting Business School events on social media, including using the templates provided 
  • Sharing Business School updates on your personal networks and following CUHK Business School accounts
  • Contributing to our Alumni World Map and inviting local alumni to contribute as well 


How we support GAAs

To help you make the most of your two-year tenure, you will receive the following.

  • Starter Kit
  • ​​​​​A hard copy of the Certificate of Appointment from Professor Lin ZHOU, Dean of CUHK Business School
  • A CUHK Business School pin for you to wear when you meet with alumni
  • A signage prop for taking photos with alumni
  • Laptop stickers for you to give out at alumni meet-ups
  • A tote bag for you to carry, especially to your alumni meet-ups
  • An attractive USB drive with the following files: 1) your digital name card, 2) social media templates, 3) GAA guidelines, 4) coffee allowance reimbursement form, and 5) Certificate of Appointment
  •  Annual Town Hall via Zoom to give you an update on the School’s development as well as networking opportunities with other GAAs around the globe 
  • GAA newsletter twice a year to keep you posted on everything that’s happening
  • Coffee allowance (details refer to Terms and conditions for the coffee allowance scheme at the bottom of this guideline)

Designated regional leads from CUHK Business School’s Alumni and Corporate Affairs Office will be ready to answer your questions

China and APAC Iris Liu 
Europe Sarah Wong
America and Others Rebecca Wong

(Just email and we will get back to you as soon as possible!)


Useful Contact Information



  1. The Global Alumni Ambassador Programme (the “Programme”) is a two-year programme. Each tenure extends from 1 July 2021 to 30 June 2023.
  2. To be qualified as a Global Alumni Ambassador (“GAA”), an alumnus/ alumna needs to fulfil the following requirements:
    a)  is a graduate of an undergraduate programme and/ or post-graduate programme (taught or research) of CUHK Business School (the “School”);
    b)  resides outside Hong Kong and will remain in the same location throughout his/ her tenure;
    c)  complete the Programme application form;
  3. By participating in the Programme, all GAAs agree to: 
    a)  authorise the School to publish their contact details throughout the School’s communication channels, including but not limited to email address, mobile number, contact number for instant messaging (e.g., WhatsApp, Line, WeChat, Signal, etc.), social media accounts (e.g., Facebook, LinkedIn, Instagram, WeChat, etc.), etc.; and 
    b)  be the local contact point to support the School’s alumni, staff, alumni associations, corporate partners and/ or parties assigned by the School, and allow them to contact GAAs for the purpose of the Programme.
  4. Alumni’s personal data collected by GAAs are for the use of the Programme only. Unless written consent is given by the data subject (i.e., alumni who are in contact with the GAA), it should not be used for any purpose other than that of the Programme, including any commercial purpose. GAAs must also ensure that the personal data are adequately protected against unauthorised or accidental access, processing, erasure or use by other people without authorisation and consent by the data subject. All GAAs must comply with these restrictions, and will indemnify and hold the School and its staff harmless against any liability or damages caused by the violation of this Section.
  5. The School retains all intellectual property rights related to any documents, materials, information, data or content used by the School and/ or furnished or delivered to GAAs in connection with their participation in the Programme (collectively, “GAA Materials”). The School grants GAAs a non-exclusive, non-transferable, non-sublicensable, revocable and limited license to allow GAAs to use the GAA Materials as would reasonably be expected solely in order for GAAs to act pursuant to these Terms. This license does not permit GAAs to use GAA Materials in any manner inconsistent with these Terms, nor with any audiences other than those expressly required in order for them to act as GAAs. Furthermore, in no event shall GAAs nor any third party: 
    a)  copy, modify, translate or create derivative works that may be provided for use by the school as part of the Programme; 
    b)  lend, lease, offer for sale, sell or otherwise use any part of any GAA Materials for the benefit of third parties; or
    c)  attempt to circumvent any license, timing or use restrictions associated with any GAA Materials provided for use by the School in connection with the Programme.
  6. By participating in this Programme, all GAAs hereby give consent to School staff or their designees to use photographs, audio recordings and/ or video recordings featuring GAAs, and to publish any testimonial(s) GAAs provide about their experience related to the Programme and the School. All GAAs understand that any such photographs, audio recordings, video recordings and/or testimonial(s) may be used by the School, or others without further consent, for educational, instructional, promotional or advertising purposes determined by the School in broadcast and electronic media formats now existing or in the future created. No compensation will be paid for this use. All GAAs will hold the School harmless against any liability or damages caused by their appearance in photographs, audio recordings, video recordings and/ or testimonial(s) of or provided by GAAs. All GAAs should also certify that this release is agreed to voluntarily, under no duress and without expectation of compensation in any form now or in the future. All GAAs have read and understand this Section. 
  7. All GAAs participate in the Programme on a voluntary basis without monetary and/ or non-monetary compensation in any form except the coffee allowance with specific T&Cs stated below. Under no circumstances will the School be held responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from the GAA’s participation in the Programme.
  8. GAAs may withdraw from the Programme at any time by providing the School with two months’ advance notice in writing, provided GAAs do not have any outstanding Programme engagements, including but not limited to a pending connection with any personnel related to the Programme and/ or an upcoming event in which the GAA has agreed to participate and support.
  9. The School reserves the right to suspend or remove any GAA from the Programme at the School’s sole discretion for any reason, including without limitation based upon a violation of the Programme playbook, rules and regulations by the School or laws by any governments. GAAs may be responsible for any claims, fees, fines, penalties and other liability incurred by the Programme or others caused by or arising out of GAAs’ behaviour. Upon suspension or removal from the Programme, GAAs are not allowed to associate to the Programme and/ or use any properties or information obtained through joining the Programme.
  10. All GAAs shall indemnify, defend and hold harmless the School and its officers, directors, participants, agents and assigns against all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs or expenses of whatever kind, including reasonable legal fees, fees and the costs of enforcing any right to indemnification under these Terms, and the cost of pursuing any insurance providers (“Losses”) arising out of or resulting from any third-party claim, suit, action or proceeding related to, arising out of or resulting from its: 
    a)  material breach of any representation, warranty, covenant or obligation under these Terms;
    b)  gross negligence, wilful misconduct or fraud in connection with the performance of their obligations under these Terms; and 
    c)  breach of their confidentiality, intellectual property, privacy and media release obligations.
  11. The School reserves the right to cease the Programme and/ or change and modify any of the T&Cs at any time and at our sole discretion.

Terms and conditions for the coffee allowance scheme and reimbursement are as follows:

  1. Reimbursement is applicable to engagements with CUHK Business School alumni and/ or students in the form of refreshments and meals only (i.e., coffee, tea and meals; alcohol is acceptable in locations where such is allowed, but not encouraged, especially for engagements with students).
  2. Please submit the following supporting materials to the designated regional contact point in the Alumni and Corporate Affairs Office (“ACAO”) by email for reimbursement:
    a)  receipt(s);
    b)  photo(s) of the engagement(s) showing alumni involved along with their names; and
    c)  GAA’s bank account details in the Telegraphic Transfer Form.
    The School reserves the right to reject reimbursement if there are any missing supporting materials, and/ or supporting materials cannot show the necessary details clearly (e.g., occasion date, item, amount, etc.). 
  3. Each GAA may be reimbursed for up to five engagements. The maximum reimbursement for each engagement is HK$100 (or the equivalent in the local currency). Reimbursement amounts will be calculated as follows: 
    a)  for engagements involving spending of more than HK$100 (or the equivalent in the local currency), a maximum of HK$100 (or the equivalent in the local currency) will be reimbursed per engagement; and
    b)  for engagements involving spending of less than HK$100 (or the equivalent in the local currency), reimbursement will be made based on the amount stated in the receipt.
  4. The total amount to be reimbursed is subject to the currency exchange rate on the date that the bank deposit is made by the School and The Chinese University of Hong Kong (the “University”).
  5. Anticipated timeline for reimbursement requests: 
    a)  For all engagements occurring between 1 July 2021 and 12 June 2022, please submit reimbursement requests before Sunday 12 June 2022. Reimbursement should be expected around September 2022.
    b)  For all engagements occurring between 13 June 2022 and 11 June 2023, please submit reimbursement requests before Sunday 11 June 2023. Reimbursement should be expected around September 2023.
    GAAs are encouraged to submit reimbursement requests twice per year based on the above timeline. No reimbursements will be made for engagements occurring from 12 June 2023 onwards. The University and the School reserve the right to change and modify any of the T&Cs at any time and at our sole discretion.

All of the above Terms & Conditions are governed by and construed in accordance with the Laws of the Hong Kong Special Administrative Region. By agreeing to be a GAA, you agree to these Terms & Conditions.

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