Swinging into success: Business School alumni reconnect in Beijing
Following a one-year hiatus, the CUHK Business School Alumni Office returned to Beijing on 12 September for a unique sports-themed gathering at Chaoyang Park. Blending physical activity with high-level industry dialogue, the event offered alumni a fresh, dynamic way to reconnect and explore emerging business trends. Themed around the sports sector — a market rapidly expanding towards China’s national RMB 7 trillion target — the gathering kicked off with an energetic pickleball session to break the ice. The highlight of the event was an insightful industry dialogue featuring a panel of distinguished leaders and alumni: Li Meng [EMBA (Chinese) 2015], national technical official for the Beijing Winter Olympic Games; Chen Liang (FMBA 2016), partner at Beijing’s largest single-level sports complex; and Feng Huanhuan, CEO of F-Sports Promotions Limited. Moderated by Dr Gentiana Cheung, programme director of the MSc in Sports Business Management at CUHK Business School, the panellists explored the growth potential, market opportunities, and key operational hurdles shaping the sector. Blending macro policy insights with practical expertise in commercial sports hubs, the discussion examined innovative business models driving the new wave of sports consumption. The speakers also offered strategic advice on how alumni can leverage their existing professional strengths to venture into new domains. Following the discussion, alumni gathered for a networking luncheon in the scenic surroundings of Chaoyang Park. The occasion drew strong representation across diverse industries and graduating programmes, with warm support from Chan Chun [EMBA (Chinese) 2018], president of the EMBA (Chinese) Alumni Association, and Dai Xiaoyuan (FMBA 2002), president of the FMBA Alumni Association. Click HERE to relive the event highlights Based in Beijing? Update your contact details today and stay connected with your local CUHK Business School alumni community!
Iris Liu, administrative director of the Alumni Office, delivered welcome remarks for the event
Alumni experienced pickleball under the guidance of professional coaches, filling the venue with energy and enthusiasm
Panellists engaged with participating alumni during an interactive Q&A session
Alumni panellists Mr Li Meng [EMBA (Chinese) 2015] (far left) and Mr Chen Liang (FMBA 2016) (second right), alongside Ms Feng Huanhuan (third left), received certificates of appreciation and souvenirs from Dr Cheung (second left) and Iris (far right)
President Chan (back row, second right) and President Dai (front row, far left) joined the gathering in support
Over lunch, alumni caught up with familiar faces and forged new connections