Martin Sigmund (MBA 2010): Linz – Austria’s gateway to innovation and adventures

Q1. Could you briefly describe your current job scope or responsibilities?

My responsibilities encompass leading the Linz (Austria) manufacturing plant, overseeing cluster functions, and managing the two additional manufacturing plants located in Dresden (Germany) and Trento (Italy). Our transformer products play a crucial role in driving the global energy transition.

Q2. Please describe Linz, Austria in three words.

Beautiful, Relaxed, Friendly.

Originally from Germany, I now call Austria home, a country of stunning natural beauty where others come for vacation. Graced by the Alps, Austria offers abundant opportunities for outdoor activities like mountaineering, climbing, hiking, cycling, and winter sports. The people are very friendly, and life feels more relaxed.

Linz, the third-largest city in Austria with about 210,000 residents, is nestled among hills and bisected by the Danube River. It seamlessly blends its role as an industrial hub with a thriving cultural scene, creating a dynamic living environment. I particularly enjoy inline speed skating and cycling along the picturesque paths by the Danube River and the Mill Quarter.

Q3. Which industry do you see strong business potential in Linz and why?

Linz boasts a diverse and robust economic landscape, with well-developed industries and technological innovation sectors, underpinned by leading companies like Voestalpine AG in steel and technology, Siemens Energy in transformers, KEBA AG in automation, and Dynatrace in software intelligence. In addition to these established companies, Linz is known for its vibrant startup culture, further cementing its reputation as a hub for industrial and technological growth.

Q4. What is the one thing you miss the most during your study in CUHK Business School, and that you look forward to making it happen again?

I loved my time studying in Hong Kong and being in Asia. One thing I miss the most is the vibrant atmosphere and the unique experiences the city offers. I look forward to returning, hiking on Lamma Island, and enjoying its famous cuisine – a perfect combination of nature and gastronomy.

Martin enjoys Austria’s breathtaking natural landscapes.

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