Alumni Stories David Lim (HRE 2022): Seoul’s hospitality sector rises with MICE demand and K-culture wave

David Lim (HRE 2022): Seoul’s hospitality sector rises with MICE demand and K-culture wave

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    CUHK Business School Alumni, Alumni World Map, David Lim, HRE, Hospitality, 中大商學院校友, 林洪燮, 首爾 JW萬豪酒店, 中大商学院校友, 林洪燮, 首尔 JW万豪酒店


    Name David Lim
    Study Programme HRE 2022
    Current Location Seoul, South Korea
    Current Job Sales Executive, JW Marriott Hotel Seoul

     

    Q1. Could you briefly describe your current job scope or responsibilities?

    I oversee sales operations and contract management of the public sector business at the hotel. My role involves implementing effective sales and marketing strategies to secure contracts and executing revenue management plans to achieve quarterly and annual budget targets, relying on strong coordination across departments to ensure success.

     

    Q2. Please describe Seoul in three words.

    Seoul, the vibrant capital of South Korea, is dynamic, modern, and forward-thinking.

    It is renowned for its economic success, high levels of education, numerous corporate headquarters, and world-class digital infrastructure, all contributing to its status as a global innovation hub.

     

    Q3. Which industry do you see strong business potential in Seoul and why?

    The hotel industry in Seoul is more vibrant than ever. Demand for MICE business has surged, as local companies have resumed corporate events with enthusiasm post- COVID. Additionally, the global popularity of K-culture has attracted numerous international companies and associations to choose Seoul as their event destination. This trend is reflected in the remarkable growth of average daily room rates across hotels and record-breaking revenue achievements at our property since its opening.

     

    Q4. What is the one thing you miss the most during your study in CUHK Business School, and that you look forward to making it happen again?

    I fondly remember gathering with friends over sodas and drinks in front of the Pavilion of Harmony at New Asia College, enjoying the stunning view and relaxed atmosphere. I also miss hosting friends in my dorm to cook together – simple moments that were deeply cherished.

    CUHK Business School Alumni, Alumni World Map, David Lim, HRE, Hospitality, 中大商學院校友, 林洪燮, 首爾 JW萬豪酒店, 中大商学院校友, 林洪燮, 首尔 JW万豪酒店
    David enjoying a moment at his workplace, where he oversees sales and contracts for seamless MICE events.

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