Our Alumni | Global Alumni Ambassador Programme Playbook
Programme Mission
The Global Alumni Ambassador (GAA) Programme is supported by enthusiastic and devoted alumni based outside Hong Kong who can serve as a bridge to help connect alumni with CUHK Business School.
Your Role
You will play a key role in achieving this mission.
CONNECT
- Bridge the overseas alumni community to CUHK Business School
- Build a connected alumni network in your locality
- Welcome and support alumni, exchange students, and staff who are new to your locality
ADVOCATE
- Help the public understand the vision of CUHK Business School
- Reflect the strength of the School with your impressive credentials and testimonials
PROMOTE
- Be the face of CUHK Business School in your locality
- Leverage social media to promote the School and its activities
- Support the School’s admissions by sharing your own experiences and referral, and helping to build awareness
What You Will Do
News & Updates
- Promoting Business School events on social media
- Sharing Business School updates on your personal networks and following CUHK Business School social media accounts
- Sharing your news and views in the School’s alumni feature content, and inviting local alumni to contribute as well
How We Support GAAs
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- Starter Kit
- A hard copy of the Certificate of Appointment from Professor ZHOU Lin , dean of CUHK Business School
- A special Global Alumni Ambassador pin for you to wear when you meet with alumni
- A signage prop for taking photos with alumni
- Laptop stickers for you to give out at alumni meet-ups
- A full set of branded souvenirs exclusive for devoted GAA including phone strap, charging cables, luggage tag, and travel bag
- Annual Town Hall via Zoom to give you an update on the School’s development as well as networking opportunities with other GAAs around the globe
- Communications to keep you posted on everything that’s happening
Designated regional leads from CUHK Business School’s Alumni Office will be ready to answer your questions.
| Asia | Iris Liu |
| Europe | Sarah Wong |
| Americas, Oceania and Africa | Eva Shum |
(Just email gaa.bschool@cuhk.edu.hk and we will get back to you as soon as possible!)
Useful Information
Alumni Associations / Chapters
Frequently Asked Questions
Purpose of the GAA Programme
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1. What is the expectation from a GAA?
We hope that you can be that very important connector of alumni in your locality, maintain a vibrant alumni community, and strengthen their tie among each other and with the Business School. If possible, organise meet-up occasions once or twice a year for them to get together and show support. And remember to share with us photos afterwards!
Secondly, we want you to tell the good stories of CUHK Business School. This can be done through sharing of the School’s proud news on your social media and your wonderful experiences with CUHK Business School with people around you.
Thirdly, you may need your support in our admission events by sharing experiences, connecting us with companies for study trips, and providing survival tips to exchange students or faculty members visiting if approached.
Last but not least, in terms of content, we hope that you can contribute to the Alumni World Map column of our e-newsletter yourselves by filling in the FORM if you haven’t done so yet. You can also encourage alumni around you to share their stories as well.
2. Who do I need to support?
CUHK Business School alumni, exchange students and faculty members/ staff visiting at your locality.
3. Who will approach me for support?
CUHK Business School alumni. The Alumni Office of CUHK Business School will verify the alumni identity before facilitating connection between you and them.
Region Leads from Alumni Office. They will also coordinate and consolidate requests from different programme offices for you.
To Kick-start
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4. When/ How should I kick-start?
You can start at any time! Alumni are notified of the commencement of the programme in our e-newsletter Alumni Link in August. They may be approaching you anytime afterwards.
You will receive the Starter Kit very soon and it has everything you need! Remember to put on the Global Alumni Ambassador pin, carry the signage props for photo taking and laptop stickers to share with the alumni when you meet with other alumni, and share with us the photos afterwards!
5. How can I reach out to alumni living in my city?
Please contact your Region Leads to explore possibilities of connecting you with other alumni via different means, including joining the WhatsApp Group for CUHK Business School overseas alumni in your locality if available.
6. How big is the alumni community in my residing city?
We might not know it all, but please contact your Region Lead if you need any information.
7. What if there are multiple GAAs in my city? How should we coordinate among ourselves?
While alumni may contact GAA through the Alumni Office, you are also encouraged to proactively reach out to GAAs in the same city. You can connect and see how you would like to start things out and work together, for instance starting a single instant messaging group for the same city. There will surely be more possibilities when the like-minded join hands. Afterall, it is a great networking opportunity as well!
8. Are the alumni meet-ups going to be self-initiated or the Business School will organise them?
We will leave that in your good hands! You can organise meet-ups in a format and frequency which you are comfortable with, and of course that will also depend on the preference and feedback of the alumni you approach.
9. How often will there be exchange students/ faculty members visiting my locality?
Besides University-level exchange programmes, the Business School is in exclusive exchange agreements with 43 partnering institutions, offering over 140 additional exchange quotas annually for its undergraduate students. Details can be found in the programme brochure. Apart from that, our postgraduate programmes will also have short study trips in different countries every year., and our faculty members also travel from time to time for academic conferences. We hope that this will be able to give you a rough idea. Besides exchange students, there may also be occasional short trips from programmes for admissions and other purposes.
When You’re Engaging with Alumni
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10. How should I get alumni in my locality to get involved in the global alumni activities hosted by the Business School?
Start by following the social media accounts of the Alumni Office (LinkedIn / WeChat ID: CUHKBSAlumni)! You will receive updates from these platforms and feel free to share them with alumni in your network and during meet-ups!
11. Can I promote my business to alumni I’m connecting with?
While you’re encouraged to share with alumni your professional experience and discuss your business, commercial activities are not suggested.
After You Met with Alumni
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12. Can I show the pictures I took with alumni I met on my social media?
That would be great! But we would encourage you to get the consent from alumni beforehand. Nevertheless, please share meet-up details and pictures with your Region Lead so that we can consolidate the happy moments!
13. Can I share the contact details of alumni I met with to others?
You can share the contact details only if you have the consent from alumni.
Reference and Support
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14. Who is my Region Lead and how can I contact him/ her?
The following are the designated Region Leads from the Business School’s Alumni Office:
Asia: Iris Liu
Europe: Sarah Wong
America, Africa, and Oceania : Eva Shum
Just email gaa.bschool@cuhk.edu.hk if you need any support and we will get back to you as soon as possible!
15. I would like to draw reference from the work of other GAAs and get inspiration. How can I do so?
We will be publishing news about the GAA community on monthly e-newsletter Alumni Link. We also have instant messaging groups among our GAAs to facilitate experience sharing and learning. You can also contact your Region Lead if you want further discussions. Having said that, we are confident that you will be able to work out your own way with the help of the materials we gave you and our full support. Stay creative and proactive!
16. What if I decide to leave my residing city during my tenure or there is already a leaving plan?
Just let your Region Lead know and we can figure it out!
17. What if I wish to withdraw from the programme?
GAAs may withdraw from the Programme at any time by providing the School with two months’ advance notice in writing, provided that the GAA does not have any outstanding Programme engagements, including but not limited to a pending connection with any personnel related to the Programme and/ or an upcoming event in which the GAA has agreed to participate and support.
18. How can I get in touch with the existing Alumni Associations/ Chapters? What is the difference between the role of Alumni Associations and that of GAAs?
You can find contact information of the Alumni Associations/ Chapters of the CUHK Business School HERE. Feel free to reach out to them!
As for the roles and responsibilities, in most cases, the existence of GAAs is to fill the gap in places where there is no presence of Business School Alumni Associations/ Chapters/ Networks. Having said that, you’re definitely encouraged to connect with respective alumni organisations if you ever travel to those cities!
19. What if I want to start an Alumni Chapter or Association in my locality?
If you have gathered a group of CUHK Business School alumni who are committed to supporting the alumni community and the School in a more scalable and structured way, and wish to start an Alumni Chapter or Association in the city, feel free to contact your Region Lead for help!
20. Are there any rules/ regulations I should adhere to?
Check the GAA Playbook!
Terms & Conditions
- The Global Alumni Ambassador Programme (the “Programme”) is a two-year programme. The current tenure covers 1 July 2025 to 30 June 2027.
- To be qualified as Global Alumni Ambassador (“GAA”), alumni need to fulfil the following requirements:
a) is a graduate of an undergraduate programme and/ or post-graduate programme (taught or research) of CUHK Business School (the “School”);
b) resides outside Hong Kong and mainland China and the location is not covered by any alumni associations; will remain in the same location throughout his/ her tenure; .c) complete the Programme application form;
- By participating in the Programme, all GAAs agree to:
a) authorise the School to share their contact details with verified alumni, including but not limited to email address, mobile number, contact number for instant messaging (e.g., WhatsApp, WeChat etc.), social media accounts (e.g.,LinkedIn etc.), etc.; and
b) be the local contact point to support the School’s alumni, staff, alumni associations, corporate partners and/ or parties assigned by the School, and allow them to contact GAAs for the purpose of the Programme. - Alumni’s personal data collected by GAAs are for the use of the Programme only. Unless written consent is given by the data subject (i.e., alumni who are in contact with the GAA), it should not be used for any purpose other than that of the Programme, including any commercial purpose. GAAs must also ensure that the personal data are adequately protected against unauthorised or accidental access, processing, erasure or use by other people without authorisation and consent by the data subject. All GAAs must comply with these restrictions, and will indemnify and hold the School and its staff harmless against any liability or damages caused by the violation of this Section.
- The School retains all intellectual property rights related to any documents, materials, information, data or content used by the School and/ or furnished or delivered to GAAs in connection with their participation in the Programme (collectively, “GAA Materials”). The School grants GAAs a non-exclusive, non-transferable, non-sublicensable, revocable and limited license to allow GAAs to use the GAA Materials as would reasonably be expected solely in order for GAAs to act pursuant to these Terms. This license does not permit GAAs to use GAA Materials in any manner inconsistent with these Terms, nor with any audiences other than those expressly required in order for them to act as GAAs. Furthermore, in no event shall GAAs nor any third party:
a) copy, modify, translate or create derivative works that may be provided for use by the school as part of the Programme;
b) lend, lease, offer for sale, sell or otherwise use any part of any GAA Materials for the benefit of third parties; or
c) attempt to circumvent any license, timing or use restrictions associated with any GAA Materials provided for use by the School in connection with the Programme. - By participating in this Programme, all GAAs hereby give consent to School staff or their designees to use photographs, audio recordings and/ or video recordings featuring GAAs, and to publish any testimonial(s) GAAs provide about their experience related to the Programme and the School. All GAAs understand that any such photographs, audio recordings, video recordings and/or testimonial(s) may be used by the School, or others without further consent, for educational, instructional, promotional or advertising purposes determined by the School in print, broadcast and electronic media formats now existing or in the future created. No compensation will be paid for this use. All GAAs will hold the School harmless against any liability or damages caused by their appearance in photographs, audio recordings, video recordings and/ or testimonial(s) of or provided by GAAs. All GAAs should also certify that this release is agreed to voluntarily, under no duress and without expectation of compensation in any form now or in the future. All GAAs have read and understand this Section.
- All GAAs participate in the Programme on a voluntary basis without monetary and/ or non-monetary compensation in any form. Under no circumstances will the School be held responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from the GAA’s participation in the Programme. Commercial activities in any form are not encouraged in the Programme.
- GAAs may withdraw from the Programme at any time by providing the School with two months’ advance notice in writing, provided that the GAA does not have any outstanding Programme engagements, including but not limited to a pending connection with any personnel related to the Programme and/ or an upcoming event in which the GAA has agreed to participate and support.
- The School reserves the right to suspend or remove any GAA from the Programme at the School’s sole discretion for any reason, including without limitation based upon a violation of the Programme playbook, rules and regulations by the School or laws by any governments and integrity issues. GAAs may be responsible for any claims, fees, fines, penalties and other liability incurred by the Programme or others caused by or arising out of GAAs’ behaviour. Upon suspension or removal from the Programme, GAAs are not allowed to associate to the Programme and/ or use any properties or information obtained through joining the Programme.
- All GAAs shall indemnify, defend and hold harmless the School and its officers, directors, participants, agents and assigns against all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs or expenses of whatever kind, including reasonable legal fees, fees and the costs of enforcing any right to indemnification under these Terms, and the cost of pursuing any insurance providers (“Losses”) arising out of or resulting from any third-party claim, suit, action or proceeding related to, arising out of or resulting from its:
a) material breach of any representation, warranty, covenant or obligation under these Terms;
b) gross negligence, wilful misconduct or fraud in connection with the performance of their obligations under these Terms; and
c) breach of their confidentiality, intellectual property, privacy and media release obligations. - The School reserves the right to cease the Programme and/ or change and modify any of the T&Cs at any time and at our sole discretion.
All of the above Terms & Conditions are governed by and construed in accordance with the Laws of the Hong Kong Special Administrative Region. By agreeing to be a GAA, you agree to these Terms & Conditions.