CUHK MScMKT alumni gatherings: Laying the foundation for a programme-wide alumni network

In recent months, CUHK Business School’s MSc in Marketing (MScMKT) programme organised alumni gatherings in Shenzhen and Hong Kong, bringing together graduates from its full-time and part-time cohorts. These events provided a perfect opportunity for alumni to reconnect, shared career experiences, and strengthened their ties with one another and the School.

Since its launch in 2000, the MScMKT programme has nurtured nearly 2,000 graduates from diverse industries around the world. The Shenzhen and Hong Kong gatherings served as “seeding events” to foster closer connections among alumni and to lay a solid foundation for the establishment of the MScMKT Alumni Network later this year.

Shenzhen event: Reconnecting full-time alumni and envisioning the future

Tailored for full-time alumni in the Greater Bay Area and surrounding regions, the Shenzhen gathering was held on 23 November last year. More than 40 alumni from the Classes of 2012 to 2025 attended, representing over a decade of graduates at various career stages. The event provided a lively setting for participants to exchange professional insights, reconnect with peers, and contribute ideas for building the MScMKT Alumni Network, including alumni-led initiatives and committee involvement. The enthusiasm and active participation reflected their strong sense of belonging with the CUHK Business School community.

Hong Kong event: Engaging part-time alumni and honouring programme heritage

The Hong Kong seeding event for part-time alumni was held on 17 January, bringing together nearly 30 alumni from the 2002 to 2015 cohorts. Alumni had the chance to reminisce, learn about recent programme updates, and explore the Alumni Network’s visions. The occasion also paid special tribute to the part-time programme, which played a pivotal role in laying the historical groundwork for MScMKT’s growth. Professor Leo Sin, founder of the programme, graced the event and his presence underscored the distinguished academic legacy and ongoing commitment to alumni bonds that continue to define the programme today.

Looking ahead: Launching the CUHK MScMKT Alumni Network

The two seeding events represent key milestones in the development of the CUHK MScMKT Alumni Network. More than just social reunions, they set the stage for an alumni-driven, structured platform focused on meaningful connection, collaboration, and sustained engagement. The Network will be officially launched this March in Kunming. The MScMKT programme looks forward to strong alumni participation, enabling the community to keep growing in vibrancy and diversity for years ahead.